GE Electrical Distribution

GE Electrical Distribution - Taking Control of Electrical Power

GE Electrical Distribution and Control In Canada

GE "ED and C" has been in Canada in various forms since 1985. Beginning in 1990 a leadership team was brought in to develop a business plan to identify product needs and to execute product development for the Canadian Market. To this, a sales team began to take shape, with offices in Vancouver, Calgary, Toronto and Montreal. In 1999, through agreements with national electrical distributors and GE's commitment to make their product more readily available in Canada, additional account managers were added with offices opening in Edmonton, Winnipeg, Windsor, Ottawa and Quebec City.

Recent Developments

In 2004 two businesses, GE Industrial Systems and GE Consumer Products merged to form GE Consumer and Industrial. The merger allowed these two businesses with a similar customer base to integrate and add important infrastructure such as marketing and supply chain management. To this an aggressive national trade advertising campaign was executed in 2006 with ads in Engineering Business, Electrical Business, Electricite Quebec, Alberta Construction, Building Strategies and Oil and Gas Magazine.

The back to "product basics" campaign is meant to show customers, competitors and suppliers that GE "ED and C" are serious players in the Electrical Power business.

back to top

Assembly Centre To Be Operational Early 2007

ED and C will continue its aggressive sales and marketing focus into 2007. To support this activity a new Assembly Centre will be operational in early 2007. We will keep you up to date as this major project develops.

Electrical Distribution and Control Products

GE Electrical Distribution and Control offers a wide range of products for the Canadian Market. Our full compliment of components include:

Load Centres, Safety Switches, Switchboards and Panelboards, Low & Medium Voltage Circuit Breakers, Low Voltage Busways, Low & Medium Voltage Switchgear, Oil Filled & Dry Type Transformers, Capacitors & Harmonic Filters, Instruments Transformers (CTs, PTs, & CPTs), Digital Meters & Protective Relays, Power Management Systems, Uninterruptible Power Supplies, Transient Voltage Surge Suppressors, Automatic Transfer Switches and Paralleling Swithgears.

Our control products include:

Low & Medium Voltage Motor Control Centres, Lighting Contactors, Definite Purpose Contactors, NEMA & IEC (Magnetic Starters, Manual Starters and Pilot Devices), Solid State Reduced Voltage Starters, Disconnects and Rotary Cam Switches, General Purpose Plug In Relays, Specialty Control Devices, Non-Metallic Enclosures and Terminal Blocks.