GE Consumer & Industrial
Electrical Distribution

Volume 1 Issue11

Welcome to the first GE Electrical Distribution E Newsletter. We will publish our newsletter monthly for the purpose of keeping our key stakeholders informed of the latest developments and key products information. Our first issue, Taking Control of Electrical Power In Canada will serve as a nice overview to our business. We hope you find this newsletter useful and informative.

In This Issue

GE Electrical Distribution and Control In Canada

Recent Developments

Assembly Centre To Be Operational Early 2007

Electrical Distribution and Control Products


Calgary, Alberta
2728 Hopewell Place NE,
Calgary, AB T1Y 7J7
p. 403-214-4695

Edmonton, Alberta
9353 45th Ave.
Edmonton, AB T6E 5Z7
p. 780-432-8091

Mississauga, Ontario
2300 Meadowvale Blvd
Mississauga, ON L5N 5P9
p. 1-800-431-7867

Montreal, Quebec
555 Dr. Frederick-Philips Blvd.
St. Laurent, QC H4M 2X4
p. 514 -215-2708

Regina, Saskatchewan
923 Middleton Cr.
Regina, SK S4N 7B8
p. 306-790-9500

Vancover, BC
#100-8525 Baxter Place
Burnaby, BC V5A 4V7
p. 604-451-3209

Windsor, Ontario
RR#1 22924 Johnston Line
Rodney, ON NOL 2C0
p. 519-785-9990

Winnipeg, Manitoba

1780 Wellington Ave.
Suite 114/115
Winnipeg, MB R3H 1B3
p. 204-958-9771


GE Electrical Distribution - Taking Control of Electrical Power

GE Electrical Distribution and Control In Canada

GE "ED and C" has been in Canada in various forms since 1985. Beginning in 1990 a leadership team was brought in to develop a business plan to identify product needs and to execute product development for the Canadian Market. To this, a sales team began to take shape, with offices in Vancouver, Calgary, Toronto and Montreal. In 1999, through agreements with national electrical distributors and GE's commitment to make their product more readily available in Canada, additional account managers were added with offices opening in Edmonton, Winnipeg, Windsor, Ottawa and Quebec City.

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Recent Developments

In 2004 two businesses, GE Industrial Systems and GE Consumer Products merged to form GE Consumer and Industrial. The merger allowed these two businesses with a similar customer base to integrate and add important infrastructure such as marketing and supply chain management. To this an aggressive national trade advertising campaign was executed in 2006 with ads in Engineering Business, Electrical Business, Electricite Quebec, Alberta Construction, Building Strategies and Oil and Gas Magazine.

The back to "product basics" campaign is meant to show customers, competitors and suppliers that GE "ED and C" are serious players in the Electrical Power business.

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Assembly Centre To Be Operational Early 2007

ED and C will continue its aggressive sales and marketing focus into 2007. To support this activity a new Assembly Centre will be operational in early 2007. We will keep you up to date as this major project develops.

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Electrical Distribution and Control Products

GE Electrical Distribution and Control offers a wide range of products for the Canadian Market. Our full compliment of components include:

Load Centres, Safety Switches, Switchboards and Panelboards, Low & Medium Voltage Circuit Breakers, Low Voltage Busways, Low & Medium Voltage Switchgear, Oil Filled & Dry Type Transformers, Capacitors & Harmonic Filters, Instruments Transformers (CTs, PTs, & CPTs), Digital Meters & Protective Relays, Power Management Systems, Uninterruptible Power Supplies, Transient Voltage Surge Suppressors, Automatic Transfer Switches and Paralleling Swithgears.

Our control products include:

Low & Medium Voltage Motor Control Centres, Lighting Contactors, Definite Purpose Contactors, NEMA & IEC (Magnetic Starters, Manual Starters and Pilot Devices), Solid State Reduced Voltage Starters, Disconnects and Rotary Cam Switches, General Purpose Plug In Relays, Specialty Control Devices, Non-Metallic Enclosures and Terminal Blocks.

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© 2006 General Electric Canada. 2300 Meadowvale Blvd. Mississauga, Ontario, L5N 5P9.